Don't Breathe. . . while this movie those that with cooking appliances

It's like a Goosebumps poster

Last weekend, I went to see Don't Breathe like a woman in a desert, by which I mean I'm desperate for something that isn't a superhero movie. I hate to be one of Those People bemoaning the death cinema because all anyone seems to care about is men in tights. . . but hot damn, you can't step into a theater these days without drowning in some superhero or other bemoaning that they can't be normal, or that the government is trying to tell them what to do and infringe on their rights or whatever. So Don't Breathe looked intriguing.

I would share the trailer, but the one I watched goes right ahead and spoils one of the movie's twists. Though perhaps it's more accurate to call it a plot point, since it happens relatively early in the movie and it's only one of several satisfying twists and turns. Still, it is a spoiler, so instead I will share this ridiculous commercial I keep seeing at the movies with "real" people, "not" actors:

What are you doing Chevy? Literally no one cares about cars this much, in this way. Even car buffs don't care about silly awards (I assume), and if they do, I highly doubt they're talking about it like that. Come on. You sell somewhat affordable cars for suburban people, not BMWs. 

Anyway. The movie.

Crimson Peak and Hollywood's inability to market a movie

By now, it's obvious that my wish for Crimson Peak to cause waves at the box office isn't coming true. It had an abysmal opening weekend, did not bounce back with word-of-mouth, and didn't shake the international box office. According to BoxOfficeMojo, it made back its budget, but you don't need to be a finances maverick to know that a studio doesn't sink fifty-five million into a movie (plus the promo budget) to make back under twenty million in profit.

There are probably many reasons why this movie failed, or close to it, at the box office. Some of them are obvious. The economy is poor and consumers have less money to spend on entertainment. When they do go to the movies, they're much more likely to throw down some cold cash for a franchise that has proven itself to be competent, if not groundbreaking. Del Toro, much as I love him, just isn't a wow-type director that will put asses in seats with his name alone (is there such a director anymore?). Maybe the movie just wasn't as good as I thought it was (I recognize when I enjoy something because of nostalgia and personal taste rather than inherent quality).

But mostly, I think the promo for the movie was just inadequate. I mean, just look at this trailer:

I liked it, but then I liked almost everything about the movie. And as I said in my first post about the subject, I would go see just about anything by del Toro.

And now for some erudite interests: a song from a horror videogame (Room of Angel)

This is the opening/main theme song from the Japanese horror videogame Silent Hill 4: The Room:

A long time ago, I read a review that very succinctly and accurately summarized this game's plot: hell has invaded some poor bastard's bathroom.